A retail jeweler since 1958, Sheldon Rosenfeld is active in all aspects of designing, manufacturing, selling and repairing the finest gold and platinum jewelry.  He has operated retail stores in New York, NY, Bal Harbour, FL, and Red Bank, NJ.


During these five decades, Sheldon Rosenfeld has supervised and operated an on-premises factory at his firm’s New York City headquarters.  He also opened, operated, and supervised fine jewelry factories in Valenza, Italy, where his designs and specifications were manufactured into a wide range of fine jewelry including rings, bracelets, necklaces, earrings, pins, and other fashionable items.


His work involves the purchase and sales of all sizes of diamonds and all other precious and semi-precious stones--which requires extensive knowledge of stone selection, cutting techniques, quality grading, and world-market pricing.


Issuing appraisals has been a regular part of his firm’s  business for decades.  The firm’s appraisals have been accepted by all major insurance companies and the U.S. Internal Revenue Service.  The appraisals have never been challenged in court.


Sheldon Rosenfeld’s original firm, H & J Blits, Inc., was founded in Manhattan in 1914 as a diamond-cutting business and became a full-service retail jewelry business in the early 1940s.  Mr. Rosenfeld closed the firm in 1996 and opened Shelly Rosenfeld, LTD., whose offices are located in mid-town Manhattan.





Member of Appraisers Association of America (AAA)

Certified USPAP Appraiser (Uniform Standards of Professional Appraisal Practice)